Urban Tots
-16.67 % 1 MAbout Urban Tots
A Comprehensive Overview of Price & Journey
Understanding Urban Tots Inception and Growth
Overview
Urban Tots is a prominent Indian toy manufacturer specializing in a diverse range of products, including plastic and electronic toys, and is also officially known as Deepak Houseware and Toys Limited. It was established in August 2021, and its headquarters are in Jaipur, Rajasthan. It operates a manufacturing facility equipped with approximately 60 pieces of equipment. Urban Tots is among the first companies in India to manufacture toys domestically and is actively expanding its product line to include wooden and metallic toys.
Queries around Urban Tots share price, particularly in the context of the private market, are on the rise. Investors are also showing increased interest in Urban Tots unlisted share price, and Urban Tots unlisted share as the company continues to scale operations.
Products & Services
The company specializes in the production of high-quality, safe, and engaging toys for children. Urban Tots offers a wide array of children's toys. The following are the products:
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Plastic toys
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Electronic toys
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Wooden toys (upcoming)
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Metallic toys (upcoming)
Board of Directors
- Mr. Deepak Chaudhary
- Mr. Karan Bhatia
- Mr. Luv Chawla
IPO Details
As of March 2025, Urban Tots is not a publicly listed company. There have been no announcements regarding an Initial Public Offering (IPO). However, the company's shares are available for trading in the unlisted market.
Subsidiaries
Urban Tots does not have any publicly reported subsidiary companies.
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Overview
Urban Tots is a prominent Indian toy manufacturer specializing in a diverse range of products, including plastic and electronic toys, and is also officially known as Deepak Houseware and Toys Limited. It was established in August 2021, and its headquarters are in Jaipur, Rajasthan. It operates a manufacturing facility equipped with approximately 60 pieces of equipment. Urban Tots is among the first companies in India to manufacture toys domestically and is actively expanding its product line to include wooden and metallic toys.
Queries around Urban Tots share price, particularly in the context of the private market, are on the rise. Investors are also showing increased interest in Urban Tots unlisted share price, and Urban Tots unlisted share as the company continues to scale operations.
Products & Services
The company specializes in the production of high-quality, safe, and engaging toys for children. Urban Tots offers a wide array of children's toys. The following are the products:
-
Plastic toys
-
Electronic toys
-
Wooden toys (upcoming)
-
Metallic toys (upcoming)
Board of Directors
- Mr. Deepak Chaudhary
- Mr. Karan Bhatia
- Mr. Luv Chawla
IPO Details
As of March 2025, Urban Tots is not a publicly listed company. There have been no announcements regarding an Initial Public Offering (IPO). However, the company's shares are available for trading in the unlisted market.
Subsidiaries
Urban Tots does not have any publicly reported subsidiary companies.
About Urban Tots
IPO Details, Price movement
Performance Highlights 2023-2024
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Revenue from Operations increased from ₹49 crore in FY2022-23 to ₹79 crore in FY2023-24.
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Profit Before Tax increased from ₹5 crore in FY2022-23 to ₹8.2 crore in FY2023-24.
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Net Profit (PAT) increased from ₹4.2 crore in FY2022-23 to ₹7.04 crore in FY2023-24.
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Net cash used in Operating Activities was INR 6.49 crore in FY23, whereas it had having cash inflow of INR 4.43 crore in FY24.
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Net Cash Used in Investing Activities was INR 12.85 crore in FY23, whereas it became INR 16.27 crore in FY24.
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Cash flow from Financing Activities was INR 18.74 crore in FY23, whereas it became INR 10.25 crore in FY24.
Fundamentals
Financials
All values are INR Cr except per share value
| P&L Statement | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenue | 16.23 | 49.15 | 78.82 |
| Other Income | 0.07 | 0.55 | 0.69 |
| COGS | 10.68 | 33.20 | 54.90 |
| Gross Profit | 5.63 | 16.52 | 24.62 |
| Total Expense | 1.77 | 8.01 | 11.92 |
| EBIDTA | 3.86 | 8.51 | 12.70 |
| D&A | 0.71 | 2.22 | 2.70 |
| EBIT | 3.15 | 6.29 | 10.00 |
| Interest Expense | 0.22 | 1.31 | 1.78 |
| PBT | 2.92 | 4.98 | 8.22 |
| TAX | 0.50 | 0.80 | 1.18 |
| PAT | 2.42 | 4.18 | 7.04 |
| Diluted EPS | 12.08 | 0.80 | 1.28 |
| Basic EPS | 12.08 | 0.80 | 1.28 |
| Total income | 16.30 | 49.70 | 79.51 |
ASSETS
| CURRENT ASSETS | 2021 | 2022 | 2023 |
|---|---|---|---|
| Cash and Cash Equivalents | 1.42 | 0.82 | 1.24 |
| Trade Payables | 4.52 | 11.42 | 20.32 |
| Inventory | 3.78 | 11.07 | 17.35 |
| Other Current Assets | 5.28 | 9.05 | 11.04 |
| Total Current Assets | 15.00 | 32.36 | 49.95 |
| NON CURRENT ASSETS | 2021 | 2022 | 2023 |
|---|---|---|---|
| Plant Property and Equipment | 13.17 | 23.69 | 34.82 |
| Other Non Current Assets | 0.03 | 0.15 | 0.15 |
| Total Non Current Assets | 13.20 | 23.84 | 34.97 |
| Total Assets | 28.20 | 56.20 | 84.92 |
|---|
| CURRENT LIABILITES | 2021 | 2022 | 2023 |
|---|---|---|---|
| TRADW Payable | 6.27 | 9.23 | 18.06 |
| Other Current Liab | 4.49 | 12.54 | 20.58 |
| NON CURRENTLIABILITIES | 2021 | 2022 | 2023 |
|---|---|---|---|
| Long Term Debt | 7.40 | 8.10 | 10.40 |
| Deffered Tax Liab | 0.13 | 0.30 | 0.62 |
LIABILITIES
| EQUITY | 2021 | 2022 | 2023 |
|---|---|---|---|
| Share Capital | 4.95 | 5.53 | 5.57 |
| Reserves And Surplus | 4.96 | 20.48 | 29.69 |
| Total Equity | 9.91 | 26.01 | 35.26 |
| Total Liabilities & Equity | 9.91 | 26.01 | 35.26 |
|---|
| CASH FLOW STAT | 2021 | 2022 | 2023 | |
|---|---|---|---|---|
| Cash Flow from operating | -5.29 | -6.49 | 4.44 | - |
| Cash Flow from financing | 20.40 | 18.74 | 10.25 | - |
| Cash Flow from investing | -13.61 | -12.85 | -14.27 | - |
| Net cash flow | 1.50 | -0.60 | 0.42 | 0.00 |
Revenue Growth
PAT Growth %
EPS Growth %
TOTAL ASSETS Growth %
QUICK RATIO Growth %
LONG TERM DEBT TO EQUITY RATIO Growth %
Frequently Asked Questions
Like any other financial product or commodity, the price of unlisted shares is discovered at the intersection of demand from buyers and supply from sellers of particular unlisted shares.
The two determinants of price are dynamic factors and keep changing constantly, hence share price tends to fluctuate constantly – every day, every minute.
Upon successful completion of a deal, the unlisted shares are credited electronically directly to your standard demat account that is usually created with CDSL or NSDL (Central Depository Services Limited or National Securities Depository Limited).
The lock-in period of Purple Style Labs Limited varies depending on the category of the investor:
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Venture capital or foreign venture capital investors are subject to lock-in period of 6 months from the date of acquisition of shares
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For AIF investors of Category-II are not subject to any lock-in.
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Any other investor, including retail investors, HNI or corporate investors are subject to a lock-in period of 6 months from the date of listing.
Note – The above-mentioned lock-in is for mainboard, however for SME IPO the applicable lock-in period is 1 Year.
There is no regulatory minimum limit to invest in unlisted shares. However, minimum investment size varies with the per share price. Earlier, the typical investment size often ranges between 70K – 100K, but with the growing awareness and increased participation the investment size has been down sized to 50k.
Short-Term Capital Gain tax is applicable when you sell your unlisted shares within a year from date of acquisition. Realized gain is taxable at your slab rate after consolidating in total income for the year. Hence, the rate of tax depends on your overall income for the particular financial year.
Long-Term Capital Gain taxes are applicable when you sell your unlisted shares after two years from the date of acquisition. LTCG tax is calculated on profits realized on sale of unlisted shares at 12.5%. Investors particularly retail or HNI must understand the concept clearly as it impacts strategy and tax planning.
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You can download the NSDL or CDSL application and login into the account and check whether the shares have been credited or not.
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Credit of Unlisted Shares/Pre-IPO shares can be checked in brokers application as well but it takes T+2 days to show the shares.
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You would also get email confirmation of credit of shares via email
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The value of share in unlisted space is determined in the same way as it is done in the listed market. Demand and supply decide the price of any share. If the demand is more than the supply, then the price of the share increases and vice versa.
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When a new share is introduced in the unlisted space, the value of the company is decided upon the last funding raised by the company. If the company hasn’t raised any funding in the past, then the valuation is decided upon the fundamentals of the company.
Yes, investing in unlisted shares is legal in India, the activity is regulated and governed under the rules and guidelines laid by SEBI (Securities and Exchange Board of India). Related parties must comply with the regulations and guidelines to ensure legal and financial standards.
Investing in unlisted shares in India carries a significant and distinctive risk profile such as limited liquidity, lack of transparent pricing and regulatory oversight because unlisted shares do not trade on listed stock exchange, they are bought or sold in OTC (over the counter) market that makes vulnerable to following risks:
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Liquidity risk, unlisted shares are difficult to buy and sell,
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Lack of transparent pricing, as share price of pre-IPO or unl;isted company is often determined by narrative not fundamentals
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Lack of information disclosure, unlisted companies are not mandated for disclosures like listed companies
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Tax ambiguity, because determination of fair market value and cost of acquisition of unlisted shares is often disputed
Hence, investors should carefully examine related facts before investing in Pre-IPO or unlisted shares.